Blog tagged as Positioning

Understand a company's main Key performance indicators

Understanding and analyzing a company’s performance is tricky if no comparative metrics are used. These metrics are called, within the business world, “Key Performance Indicators” (“KPIs”).

KPIs are quantifiable unit of measures for a company’s performance over time. Getting an understanding of the b...
13 Jul 2022 9:25 - Comment(s)
The 8 strategies of product positioning
Are you wondering how your product is or should be positioned based on its price and perceived value? How it compares with similar types or products on the market? Or even what potential change in product strategy should be applied to gain additional market share?

Product/Service positioning plays a ...
22 Apr 2022 15:07 - Comment(s)